Well, clearly, you don't have to be rich or famous to start such a thing and be successful. Here's looking at you Koby! You just do it when you see the need. I tried to follow Don Jr on Telegram but had to stop after a few days. Too much chatter and not much substance. He could say things much more effectively in 2 minutes instead of 10. All this talk about it is presumably market research to guage how many might be interested. They are business people first and I wonder if they would be able to ignore the potential of the data mining aspect longer term. Just toughts.