Imagine a dozen dart boards. Darts are thrown at the boards by a robot. One person sees the darts landing on different boards, and tries to see a pattern. They all go to different boards, and there seems to be none they can discern. They decide it's just a robot chucking darts at random boards.

Another person looks, and notices that the darts are all landing on a triple score. They decide that which dart board is irrelevant, there is a purposeful structure to how the darts are being thrown, and every single dart is being thrown with great precision.

The Q drops are a bit like this. If you take one "lens", it's meaningless gibberish that any fool could write. If you take another "lens", it is very carefully crafted information being delivered with exceptional precision.

That effort is needed to perceive the full information on offer, and there is a choice of "lens", is what makes it all plausibly deniable. Ambiguity and uncertainty are weaponised for "tuneable doubt".