Charlie Kirk@charliekirk11
For cable television, viewership in the ages 25-54 window is the number advertisers and executives care about the most. Overall viewership barely matters, "the demo" is all they talk about.
In the final week of November, CNN's average viewership with that group was just 41,000. For MSNBC, the average was just 29,000.
CNN and MSNBC's average viewership in the most important demographic, combined, wouldn't be enough to fill up Lambeau Field.
We are the media now.