The middle class is the target.

"Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions." (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

Saul Alinsky
Rules for Radicals: A Pragmatic Primer for Realistic Radicals (ed. Vintage, 2010) - ISBN: 9780307756893