My husband and I had just sunk in about 5000$ worth of advertising for a new company we had just started earlier that year, they were supposed to hit that same day / morning.. Usually when the ads hit, we were always busy, but not this time.. Literally, no calls, no sales, that week was dead.. Everyone focused on 911.. It slowly took about 2 months for us to begin to save up so we could continue to recover from that horrible situation. But all day we were watching the news .. And then Everytime we heard a loud low flying jet or plane, we would run outside to go and check it out.. Crazy.. I still to this day check those planes.