Programming is more effective, and, harder to break when it begins in infancy.

I was born in 1962, my Mum stayed home with me, and I only watched children's programming at lunchtime when I came home from school... otherwise, I was outside playing with the other kids in the estate.

I was not programmed as early. We did not get a color tv until 1969, and I only watched kids programs after school then.

I think the early programming is the key to their success.

To counter, stop kids getting addicted to electronic media, ensure they have enough one on one human interaction, and they will be easier to de programme down the line.

It is a lot to change.