Liars want others to believe their lies so they gossip and slander. Extrapolate... media-based mass formation psychosis as a key skill and tool of deceptive power; normalise the lie.
Cheats who run a goldsmith can print out a few extra gold receipts without anyone really noticing or caring, and exchange these for goods. Extrapolate... debt-based slavery.
Frauds will sell you a potion that harms you but temporarily relieves some symptoms of disease, claiming it gives health. Extrapolate... the entire petrochemical pharmaceutical industry.
Add these together and you have the modern world.
Very well said Sir Martin.....