The Weeknd will be singing this Superbowl. If you put "the Weeknd" into Gematria, the first two translations "Lockdown," and "Lock Down," third is "Four More Years." It also equal to "Its Game Over." The Super Bowl had 99.9 million viewers, and if you flip that it is equal to 66.6, and it was a 1.7% increase from last year. This is Superbowl 55, which is equal to 5:5. Superb[owl] has [owl]. Wouldn't the Superbowl be the best way for the EBS to be introduced? Everyone will be watching, even if they are not, it's game over. Boom.