In response Kim Runner to her Publication
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hi its more about transferring the power over your personal data back to you
meaning you own information known as data analytics about yourself
vs
google or facebook owning and profiting off of your data…collectively we are talking billions $
this will help explain the dirty little secret behind tech platforms, websites sign in, and cookies
https://amp.theguardian.com/technology/2016/aug/31/personal-data-corporate-use-google-amazon
Companies are making money from our personal data – but at what cost? | Data protection | The Guardian
Data appropriation is a form of exploitation because companies use data to create value without providing people with comparable compensation
https://amp.theguardian.com/technology/2016/aug/31/personal-data-corporate-use-google-amazon