[ MSM = mainstream media ]

is 'stream' another of [their] black magic spells,
like BANK, CURRENCY, etc re money ?

stream is FLOW, along same lines,
and one definition is:

'a mass of people or things moving continuously
in the same direction.'

👆in other words, exactly what they want👆

so, maybe we start by using new words:
WORDS / LANGUAGE MATTERS