Giggles, snickers and some awkwardness greeted Facebook’s decision to change its corporate name to Meta.

Jokesters poked fun at Facebook CEO Mark Zuckerberg, who is Jewish, because “meta” is pronounced like the feminine form of the Hebrew word for “dead,”, according to the Times of Israel.

“In Hebrew, *Meta* means *Dead*,” Dr. Nirit Weiss-Blatt, a tech expert, tweeted on Thursday. “The Jewish community will ridicule this name for years to come.”