they had to spend money they didnt have to go buy more stock to try and rescue their asses by selling it later. they are in a word, overleveraged, with "zero hedge". they wanted gme under 100 and it is back at 350. massive fail. they wont last. they wanted to zero amc out and it is back up at 15. cultural attack too since if states reopen, more go to movies. if they dont, more game playing purchases. https://www.cnbc.com/2021/01/27/hedge-fund-targeted-by-reddit-board-melvin-capital-closed-out-of-gamestop-short-position-tuesday.html