When I saw that I was like yes. I also learned the time 10:10 is a default for clocks to be set.
The 10:10 position gives the clock or watch a number of benefits: ... To make the products look "happier," the setting was flipped into a smile (occasionally, you'll still see the 8:20 setting on some clocks or watches where the manufacturer's logo is at bottom of the face above the 6)