1 - In an effort to look smart, some individuals combine words that should not function together within reason. The goal of this is to express cleverness and we this being used more often these days mostly as propaganda.
An example of this is: New Normal.
Normality is that which goes without saying; the accumulation of observations that showcase enough consistency and coherency as to be included into the standard by which we evaluate how much attention we should invest in phenomenas. ie. into normality.
This should be a very obvious claim. From this, you can also realize that nothing can be both Novel (or new to our mind) and Normal since normality is the process of integrating novel phenomenas (the input) into our sense of how things ought to be (normalitym which is the output).
2- To conflate the novelty with normality implies that there is no process involved, that we are random or that normality can be morphed whimsically, all of which are false.
It also removes the possibility to apply judgement since we can only judge in the respect to a standard, which would be normality in this case. In other words, if the expression "New Normal" holds true, this means that we would not be able to distinguish neither novelty or what is normal, making this claim impossible and incredibly idiotic.
In light of this you can only conclude that this is propaganda. Indeed it is, it is a way to avoid saying: "We will impose onto you an abnormal situation and we expect you to accept this categorically".
The true meaning of this expression is: New Autocracy.
3- Why then did they choose this formulation?
Well, it appeals to adaptivity, a healthy human adapts. This is the age old pseudo-argument: "it's [current year]"
It also proposes a challenge, are you up to confronting adversity? healthy humans do this. This is the age old pseudo-argument: "Change is good". Well that depends on the change, when and where it happens, if it follows your goals in contrast the the potential repercutions it may hold.
I could go on but what it does is that it convinces people to think through idiosyncraties while appealing to their ego, ie. making them feel that they are clever because "apparent contradictions can be sign of a deeper meaning". This is utter TEDx-grade BS. Apparent contradictions are just that: a hint that this may not make sense.
Anyways, sorry for the post, I had to let this out.
I despise propaganda as it is but somehow it makes it worse when it veils itself as "an intelligent claim".
cheers!
Also, sorry for the typos, this was extemporaneously done while being frustrated.
To put it succinctly, if a "New Normal" avered itself to be true this would imply that we could not distinguish what is new or what is normal, making this an impossibility. The only course for action is to wonder: "This is new! Is it normal?". Distrust any individuals that want you to skip this crucial question.
