For Patriot Business Owners to consider:
Offer discounts for those customers who smile at you. Can't get the discount if I can't see your smile, and I can't see your smile if you walked in wearing a mask 😉
Advertise it far and wide that a smile gets you 5% off, I can imagine how quickly those that 'tolerate' a mask will rip it off and shop more frequently with you because you stood for something.

It's not always about making money, but also about the relationships and helping to coax people to wake up.