What makes IR64 Parboiled Rice a preferred staple in African and Asian markets?

IR64 Parboiled Rice is widely preferred in African and Asian markets because it offers the right balance of affordability, quality, and versatility for daily consumption. In regions where rice is eaten multiple times a day, consumers look for a variety that is economical yet reliable, and IR64 Parboiled Rice meets this need effectively. The parboiling process strengthens the grains, reducing breakage and ensuring uniform cooking, which is especially important for households and large kitchens preparing rice in bulk.

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