In traditional SEO, the primary focus was on optimizing content around keywords. SEO professionals would ensure that content was “keyword-rich,” often focusing heavily on the number of times a keyword appeared. However, with the introduction of LLM SEO, the focus has shifted from keyword frequency to creating comprehensive, contextually rich content. LLMs like ChatGPT enable businesses to produce content that answers a query not just at the surface level but with depth, context, and relevance to the user’s true intent.
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