Future of pharmaceutical sales: human reps in the AI era

The future of pharmaceutical sales centers on transforming reps from messengers to mainstays. Top-performing reps focus on patients over prescriptions, actively listen to practice needs, confidently answer complex questions, help offices navigate buying processes, and support entire practices. These behaviors build trust—something technology cannot replicate. For more info: https://www.zs.com/insights/human-sales-reps-value-ai-era