The Evolution of CRM: From Database Marketing to AI-Powered Platforms

The evolution of CRM has been extraordinary. From basic Contact Management systems to today's AI-driven CRM Software, businesses are now able to access devices that can optimize each stage of the journey for customers. By incorporating features like Lead Management, Sales Automation, Marketing Automation, Workflow Automation, Customer Service, and Reporting and Analytics, CRM is now the core of customer service and development.

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