How to Leverage User-Generated Content for Digital Marketing
In 2025, brands have embraced user-driven content. Campaigns that utilize UGC see conversion rates as high as 29% greater than campaigns that do not use UGC. UGC posts on social media receive 28% greater engagement levels than branded content. Trust in UGC also continues to increase, with 84% of consumers more likely to trust a brand that utilizes UGC in their marketing efforts.
Authenticity: Consumers are more trusting of other users than brands.
Interaction: Real content drives users to comment, share, and save.
Economy: Brands can connect with their audience without having to create all of the content.
Students in DA360 digital marketing courses in Bangalore with placement programs quickly learn how to take advantage of user content.
Campaigns that feel authentic and real get better engagement and thus better results.
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