The Ultimate Checklist for Higher Ed Website SEO Audits
The competition for prospective students starts long before they apply—it begins on Google. A high-performing, visible website is no longer optional; it’s the main recruitment engine. If your university's organic traffic is stagnating, it’s time for a deep-dive SEO audit.
This is where a specialized partner like Hovo Digital comes in. We find the hidden issues that prevent your institution from dominating search results for key programs and degrees.
Here is the essential checklist we follow to ensure your website is an enrollment machine:
1. Technical Health Check
This is the foundation. Without it, your brilliant content is invisible.
Crawlability & Indexability: Are all your critical pages (Admissions, Course Catalog, Faculty Directory) being seen and indexed by Google? We check for noindex tags and robots.txt blocks that might be hiding vital content.

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