Demystifying GA4 analytics: Key Metrics to Monitor
Google Analytics 4 (GA4) has fully replaced Universal Analytics, and in 2025, it is the gold standard for tracking digital performance. Many marketers still feel lost when they log in. Which numbers matter most, and how do you connect metrics to growth?
This guide explains the key GA4 metrics that actually move the needle for your business and how Digital Academy 360’s (DA360) Digital Marketing courses in Bangalore can help you master them.
Why GA4 Matters in 2025
GA4 uses an event-based model instead of sessions, tracking clicks, scrolls, and form submissions across web and apps.
2025 trends:
GA4 allows cross-platform tracking that effectively tracks a user’s journey through the web and mobile apps.
Predictive analytics provides predictions of customer churn, conversion probability, and potential revenue.
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