Life science marketing: Generative AI adoption and 2025 roadmap

Generative AI is moving life science marketing from ideation to pilots, with early scaling across content ideation, derivative production, and modular workflows to cut costs and speed time-to-market. Leaders are testing agents that double quality concepts while reengineering MLR to unblock scaled content. For more info: https://www.zs.com/insights/generative-ai-in-life-sciences-marketing