How to Advertise on Google (The Smart Way)
Looking to grow your business online but don’t know where to start? Google is the world’s most powerful advertising platform—and when used correctly, it can drive high-intent customers directly to your website or product.
But launching a Google Ads campaign isn’t just about switching it on. Without the right structure, targeting, and strategy, you could end up burning budget without seeing results.
This guide walks you through how to advertise on Google effectively—whether you're a solo founder, part of a growing business, or working with a PPC agency or Google Ads Specialist.
Why Advertise on Google?
With over 8.5 billion daily searches, Google offers unprecedented access to consumers actively searching for solutions. Unlike social media ads that rely on interruption, Google Ads allows you to target people at the moment they’re ready to buy.
Google advertising works for:
E-commerce brands

Local businesses

SaaS companies