Content Gap Analysis: A Step-by-Step Guide

A content gap analysis helps find topics you haven’t covered or could improve to boost search results. It includes discovering keywords your competitors rank for or topics to add to cover all stages of the customer journey.

It also involves reviewing existing content for improvements. For example, you could update an article to address more customer concerns or add expert insights.

https://www.engagecoders.com/content-gap-analysis-a-step-by-step-guide/