In 1935, the Rockefeller Foundation funded a psychological study of the public's fear responses to a fake radio broadcast about an alien invasion.
- 1.7 million people believed the broadcast was genuine.
- 1.2 million people were so frightened that they were ready to run away or fight
Almost 90 years later, the tactics have not changed at all.
The classic sci-fi flick of the 50s called, “War of the Worlds” loosely based on this, scared the daylights out of me as a kid!