Short term thinking here. Yes, it will hurt the little people that work for these "woke" corporations. However, if we allow this wokeness to continue to spread and permeate every aspect of our lives, it will turn on us when they achieve complete control, so not only will the little guy get hurt, but ALL of us will be hurt and subject to the woke communists. And as these large woke corporations fold, then the demand will rise and us little people will begin to support other smaller and righteous companies and their products.

It's a long game. No way around it.