Truth be told, Badass American Lager is NOT new.

This lager has been around since at least 2010, and is produced by the Midtown Brewing Company (which, hopefully, has not gone woke).

What we have here is a smart company that is taking advantage of a marketing opportunity with the fall of bigger breweries who have stupidly gone woke.

Sadly, the lager received a “Poor” rating from Beer Advocate. An opportunity for Midtown Brewing Company to improve its product? People won’t switch to drinking swill just because their former favourite brewery has gone woke.

https://www.beeradvocate.com/beer/profile/24888/61225/