It feels like every time I scroll through social media, I see another clip labelled as “influencers gone wild.” Whether it’s bizarre challenges, public outbursts, or risky pranks, this kind of behaviour seems to be everywhere now.

My question is: Has this become the new normal for influencer culture?

Some people believe this shift is simply because creators need to stand out in overcrowded platforms. Others argue that attention spans are shorter than ever, so influencers feel pressure to shock audiences just to stay visible. This raises concerns about long-term sustainability and mental health, as constantly pushing limits can lead to burnout or real-life consequences.

I’m also curious how fans perceive this. Do audiences expect influencers to escalate their content, or are most people starting to get tired of the chaos?

Would love to hear everyone’s perspective. Also found a website discussing similar behaviour patterns: https://www.influencersgonewildco.uk/

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